BRAND IMAGE AND POSITIONING STUDIES
+ Product Category Image
+ Product Category Selection Criteria
+ Brand Selection Criteria
+ Brands Likes and Dislikes
+ Advertising Recall
+ Brand Character
USAGE AND ATTITUDE STUDIES
+ Buying Habits
+ Frequency of Purchase, Costumer Rols, Points of Purchase
+ Use and Consumption Habits
+ Using Occasion and Types of
+ Consumer motivations
+ Consumer Insights
CONCEPT & PRODUCT TEST
+ Product Outstanding Level
+ Likes & Dislikes
+ Relevance and interest for the product
+ Product Attributes
+ Differentiation
+ Occasions of consumption
+ Testing with samples and/or prototype
PRE/POST ADVERSITING TEST
+ Category and Brand Advertising Recall
+ Consumer Media Usage
+ TV Spots Evaluation
+ Message Decoding
+ Unveiling Consumers’ Insights
DESKTOP RESEARCH
+ Actors present in your market
+ Market Share & Value Share
+ Evolution in Product Values and Units
+ Opportunity and Threats
+ New Competitors Detection
+ Price Survey
CUSTOMER SATISFACTION STUDIES
+ General Satisfaction Index
+ Evaluation of Key Satisfaction Criteria
+ Measurement of service attributes
+ Attempt to change our services
+ Loyalty Performance Matrices
RESEARCH TECHNIQUES
+ FOCUS GROUPS
+ IN DEPTH INTERVIEWS
+ ETNOGRAPHY
+ SHOPPER TRIPS
+ TELEPHONE SURVEYS
+ FACE TO FACE SURVEYS
+ MYSTERY SHOPPER