Be the best you can be

We offer business solutions in the areas of ​​Market Research, Marketing Consulting in Professional Trainings and Customer Loyalty and Experience. Our solutions are built ad-hoc so they have a clear differentiation from other offerings you could find, and always done based on continuous challenge, innovation and professional integrity.

Ad Astra
Reach the stars. Constantly exceed the expectations of stakeholders

Professional Integrity
In each of the processes of our company.

Innovation
We study the market, the consumer, and offer the best solution according to the latest theoretical-practical trends in the hand of innovation, whether disruptive or sustainable

Juan Ignacio Genovese is the President of GENOVESE CONSULTING. He is certified by the Massachusetts Institute of Technology (USA) in strategy, innovation and systems.  Certifed by the Terry College of Business (The University of Georgia) and the Advanced School of Marketing Research. He holds a Master in Business Administration (Centro de Estudios Superiores de Madrid / Universidad Americana) and holds a Bachelor’s degree in Marketing with Honors (Universidad del Norte). He is also certified by SAIMO (Sociedad Argentina de Investigación de Mercado) in Moderation / Qualitative Analysis, certified in Mathematics and Social Statistics by FLACSO (Latin American Faculty of Social Sciences) and Technical in Group Communication by the School of Social Psychology (LaPlata / Argentina) Based on the works of Pichón-Riviére.

He has a vast experience in Business Management in the Marketing area, working as Marketing Manager at AUTOMAQ SAECA and HEISECKE and CIA SACI building brands such as John Deere, Citroën, Peugeot, Michelin, Komatsu, Bomag, Glaxo SmithKline, Haymann. He has also worked as Local Sales Representative for Pearson Education and its imprints Longman, Prentice Hall, Scott Foresman.

He is the Director of the Latin American Strategy Society (SLADE) Paraguayan Chapter, Representative in Paraguay of the Ibero-American Society of CRM (SIACRM) and Professor in the Master in Business Administration, Graduate in Business Administration and Diploma in Commercial Management at EDAN Business School.

His is the author of “Marketing Trends” (Tendencias de Marketing) book published in 2014 writing about 15 trends that will shape the future of Marketing.