+ Product Category Image
+ Product Category Selection Criteria
+ Brand Selection Criteria
+ Brands Likes and Dislikes
+ Advertising Recall
+ Brand Character

+ Buying Habits
+ Frequency of Purchase, Costumer Rols, Points of Purchase
+ Use and Consumption Habits
+ Using Occasion and Types of
+ Consumer motivations
+ Consumer Insights

+ Product Outstanding Level
+ Likes & Dislikes
+ Relevance and interest for the product
+ Product Attributes
+ Differentiation
+ Occasions of consumption
+ Testing with samples and/or prototype

+ Category and Brand Advertising Recall
+ Consumer Media Usage
+ TV Spots Evaluation
+ Message Decoding
+ Unveiling Consumers’ Insights

+ Actors present in your market
+ Market Share & Value Share
+ Evolution in Product Values and Units
+ Opportunity and Threats
+ New Competitors Detection
+ Price Survey

+ General Satisfaction Index
+ Evaluation of Key Satisfaction Criteria
+ Measurement of service attributes
+ Attempt to change our services
+ Loyalty Performance Matrices

+ FOCUS GROUPS
+ IN DEPTH INTERVIEWS
+ ETNOGRAPHY
+ SHOPPER TRIPS
+ TELEPHONE SURVEYS
+ FACE TO FACE SURVEYS
+ MYSTERY SHOPPER

+ Strategic Planning
+ Situation Analysis
+ PEST Analysis
+ Establishment and Objectives Analysis
+ Intensive and Integration Strategies
+ Positioning Strategy and Value Proposition
+ The Delta Strategic Model
+ Strategy Segmentation
+ Gantt Diagram and Marketing Budget
+ Duration: 16 hours

+ The 15 Trends that shape todays and future Marketing
+ Content Marketing | Visual Social Media | Digital Marketing
+ Brand Equity | Brand Awareness | Brand Engagement and its techniques | The Smashable Concept | Lovemarks
+ New Market Segments | Defining the Buyer Persona | Socioeconomics
+ Market Research Techniques | Consumer Analysis and Market Research Based Actions
+ Drivers that value the consumer | Consumer Insights Detection | Case Study
+ Shopper Marketing| Merchandising | Big Data | Crowdsourcing and Marketing
+ Duration: 8 hours

+ The 5 steps of the Customer Experience Management framework
+ Analysis of the Customer Experiential World
+ Construction of the Experiences Platform
+ Designing the Brand Experience
+ Structure of the Client Interface
+ Continuous innovation
+ Delivery of a seamless integration of the customer experience
+ Creation of an experience model for your company
+ Duration: 4 hours

+ The current needs for a differentiated selling
+ Anthropological consumer needs
+ The irrationality of the consumer (Theories D.Ariely + M.Lindström)
+ The rational alibis of Dr. Clotaire Rapaille
+ Creation of experiences through
+ Storytelling for success
+ Construction of a NeruoSales speech
+ Case studies applied to your business
+ Duration: 4 hours

+ CRM Applications
+ Customer LifeTime Value & Customer Value Matrix
+ Creating memorable experiences
+ Strategy and tactics of loyalty programs and Up/Cross Selling
+ Client selection (Pareto + Clustering)
+ Analytics models and Direct Marketing (Mailchimp Case)
+ Loyalty Diagnosis Map
+ Introduction to Data Mining and Big Data
+ Practical cases applied to your business
+ Duration: 4 hours

+ Business Model Canvas | Business Patterns
+ Value Proposition Design
+ Design Thinking Application (based on IDEO)
+ The 4 box Model
+ Disruptive Innovation
+ Innovation through Scouting Methods
+ Von Hippel’s Innovation Methods
+ Practices by creating business Models
+ Duration: 8 hours

Marketing Summit aims to be the best experience for Marketing Professionals and Business Leaders. For those looking for new ideas, Marketing Trends, benchmarking our own actions with leaders in marketing, leaving aside obsolete practices and contribute to improve the Marketing discipline in Paraguay. Visit us at www.marketingsummit.com.py